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WRITTEN WORK

Welcome to my written work. Here, you’ll find two essays related to fashion and media.

For more, read my blog: https://www.mariaelisewrites.com/

 
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Style on the Rocks: What Sould Bartenders Really Wear?

Written by Maria Elise C Bugge

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Essey #1

Word Count: 872

Style on the Rocks: What should Bartenders Really Wear?

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During my time as a bartender in the Philippines, I met all kinds of people- backpackers, couples, upper-class women (typically from London), and groups of hot guys whose ages I could never quite guess. It was fun, and I often saw the same customers returning night after night. Eventually, I started naming people by their regular drink orders instead of their actual names because I simply didn’t remember them. As familiar faces kept coming back, I began noticing how stylish they all looked- from bohemian beach ponchos to perfectly ironed Hawaiian shirts (I didn’t even know those were back in style!). I started reflecting on my own lack of style as a bartender. What should bartenders really wear to work?

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​The next day, I started going through my simple but tropical closet, trying to find something to spice up my uniform. I found some gold jewelry and an ankle bracelet with puka shells that I had bought for 75 pesos at the beach. Then I moved on to my hair- curly, straight, ponytail, bangs? Bangs were definitely a bad idea.. Next, I considered my shoes, but sandals were really the only practical option. I realized that wearing the right set of accessories as a bartender was kind of tricky. I took the creative liberty of cutting my uniform t-shirt into a crop top, making it off-the-shoulder- and I liked it. I also liked the amount of tips that ended up in my tip box during that time. My boss once told me, “Be happy you are a woman because the best tippers are men over 50,” but he never said it depended on how sexy you dressed. Still, I felt like I had more style than before. Great! So, is the perfect way to dress as a bartender to show a little extra skin? In a way, my confidence seemed to rise along with the tip box.

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One night, I noticed a fellow bartender who worked at a rooftop down the street. Her name was Jinky, and the difference between her and me was that she had been doing this for years. Jinky had this effortless, magnetic energy- always laughing and always in control. She wore a pair of high-waisted linen shorts together with her perfectly fitted uniform t-shirt. For accessories, she had a pair of big hoop earrings, velvet-colored lipstick, and a dark blue flower behind her right ear. Her style was simple but intentional. "It’s not about looking hot," she told me while she poured a margarita out of her shaker. "It’s about looking like you know exactly what you’re doing, look at my plastic flower for example- everyone thinks it’s real." That stuck with me.

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On the flip side, when I think back to nights out with my girls, sitting on the other side of the bar, I can’t recall a single outfit any bartender wore. What I do remember is the atmosphere. I remember which bars made me feel welcome and which ones felt cold. I remember which one had the best mojitos and which had the worst. Maybe that’s the key! Maybe the perfect bartender style isn’t about standing out but blending into the experience and making people feel comfortable the same way Jinky made me feel in that roof top bar. I can imagine a clean, simple style fitting into this- a black or white t-shirt, faded denim pants, and dirty sneakers. It’s practical, comfortable, and lets the baratmosphere do the work. And the best part? It works for all genders. The risky part about this style is that it can turn you invisible, and just overall boring. That’s why adding a little extra accessory that complements the surroundings (shells and tropical plastic flowers in my case), can potentially create the perfect bartender look in my opinion.

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​Finding out what you should wear as a bartender can be a tricky balance in the service industry. If you wear too much, you risk overshadowing the atmosphere; too little, and you fade into the background. Regardless of your preferred style, it’s essential to remember that bartending is an actual job. No matter how much of a fashion show you attempt to put on behind the bar, practicality will always take precedence. Moving quickly and shaking cocktails without stressing about a wardrobe malfunction or a minor bob slip should always be a priority.

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Looking back, I realize that my initial question, “What should bartenders wear to work?” doesn’t have a single right answer. At first, I thought the key to dressing well was earning the highest tips, but Jinky showed me that true style was more about owning your space. After all, getting hired as a bartender means passing a face-to-face interview where your presence, energy, and ability to connect are put to the test- something your employer likely recognized from the start. So, if you ask me the secret to the perfect bartender style, I’d say wear whatever makes you feel like you belong behind the bar. But personally? I’m all for a well-placed, spicy accessory that makes people order a double shot. Confidence is the best uniform of all, but a little signature flair never hurts.

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Mathilda Djerf: When a Person Becomes a Brand

Written By Maria Elise C Bugge

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​Essey #2

Word Count: 819

Mathilda Djerf: When a Person Becomes a Brand

I am dreaming of a Scandinavian summer- a summer where I wake up in my little cottage on the southern coast of Sweden, wrapped in Djerf Avenue from head to toe. A yellow robe adorned with orange papayas, pink cherries, blueberries, and petite wildflowers. Waking up from a Djerf Avenue nap in my Djerf Avenue sleepwear and Djerf Avenue lingerie. My tall, handsome high school sweetheart is by my side, and my 80s-styled hair has more volume than Sabrina Carpenter’s. I am dreaming of that perfect Scandinavian summer- a life that looks flawless on the surface.

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But dreams have a way of unraveling when reality sets in. Mathilda Djerf, the CEO and founder of the popular fashion brand Djerf Avenue, known for her effortless beauty and slow living lifestyle, is now at the center of a controversy that shatters my Scandinavian dream. In recent weeks, she has faced backlash after being accused of bullying, body shaming, and favoring certain employees. The Swedish influencer, model, and entrepreneur, who once had 3 million followers on Instagram, has now dropped to 2.8 million. That is 200,000 people who decided they no longer wanted to be part of her world anymore. Sure, unfollowing is easy when all it takes is the click of a button. What is more challenging for me to understand is why cancel culture feels so complicated in Mathilda Djerf’s situation. This essay will explore how her identity is inseparable from her brand, making the backlash against her fashion label one of the most personal I have ever seen.

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Canceling Djerf Avenue feels arguably personal because it is not just a brand- it is also the name, essence, and identity of a woman who is just as human as the rest of us. Mathilda Djerf has decided to not play her role as a businesswoman hidden behind a corporate structure but as the product herself. This is what makes the backlash against her fashion brand fundamentally different from others. Back in 2018, when H&M sparked a major scandal by releasing an ad featuring a black child wearing a hoodie that read “Coolest Monkey in the Jungle,” no one really cared who Helena Helmersson, former CEO, was. Her company took a hit, but she remained with no bruises. Comparing this to Djerf and her brand, the lines are blurred. In essence, buying Djerf Avenue is not just about buying trendy fabric; it is about buying into her. 

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The point of my essay is not to defend the bad behavior of Djerf by any means- in fact, I disagree entirely with many of her choices. However, it cannot be ignored that the backlash against her is intertwined with the very thing that made her beloved in the first place: her relatability. Mathilda Djerf built her empire on a sense of intimacy by inviting us into her daily life. We watched her make breakfast in the mornings, debate what coat to wear, and fell in love with her fluffy little dog. Djerf was a master at making her followers feel like they were part of her dreamy world- as if they too could wake up in a sunlit cottage on the southern coast of Sweden. But when speculation and bad rumors cracked the illusion, so did the trust. We began judging her the same way she allegedly judged her employees, mirroring the very behavior we once condemned.

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Djerf’s situation has become a toxic cycle between her and her once-loyal followers, caught in the familiar push and pull of a love-hate relationship. We see it everywhere- in the shoes we swear we will stop wearing but never do, in the brutally honest words of our moms, in the friend who gets us into the best clubs but disappears when the bill arrives, and, of course, in real relationships. The ones built on trust, communication, and consistency. So when Mathilda Djerf fell from grace, it was not just disappointing; it felt like a personal heartbreak.

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Matilda Djerf’s controversy shows just how blurred the line between her and her brand truly is. Looking back, Djerf Avenue was never just about the clothes; it was about the dream she sold, the lifestyle she embodied, and the trust she built with her followers. When the trust was broken, the reaction felt personal, as if the perfect Scandinavian summer had never really existed. But perhaps this situation is a reminder that no dream, no influencer, and no brand is ever as flawless as it seems. Mathilda Djerf may have built her empire on authenticity, but she is still flawed, complex, and human. As I try to make sense of where cancel culture takes place in Mathilda Djerf’s situation, maybe the question is not whether she deserves to be canceled but rather what it means when we expect perfection from those who were never meant to be perfect in the first place.

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